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Our Team

1st Direct Insurance was founded by insurance professionals, with 50+ years of combined insurance experience, spanning personal and commercial P&C, flood administration, claims, underwriting, and audit services.

Licensed in 50 states plus DC

Portfolio or Single Risk Evaluation/Assessment
NFIP/Write Your Own Flood Insurance
Private Flood Insurance

Excess Flood Insurance
Residential, Commercial, Renters & Condo Flood options
Contents Inventory & Evaluation Tools

Partnered with the best to bring the best to you

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Gregg Hultquist

Vice President

Gregg started his flood insurance career more than 30 years ago with a TPA in Dallas, TX where he managed the transition of the company’s Write Your Own (WYO) servicing business. After several years in this capacity, Gregg joined NCSI where he served multiple leadership roles in the flood operations space, including call center management, underwriting, client services and the overall program leadership on both the WYO and NFIP Direct business.

With the acquisition of both NCSI and National Flood Services (NFS) and the combining of resources, Gregg had the opportunity to join the NFS leadership team in Kalispell, MT in 2005 where he served as SVP of Operations and SVP of Customer Experience & Client Services. During his flood tenure, Gregg has also participated on several FEMA workgroups and participated in several underwriting panels during the National Flood Insurance Conference over the years.

In 2017, Gregg joined Administrative Strategies as the Director of Operations, and has been responsible for servicing the flood insurance claims operations space as well as growing the company’s specialty servicing business in the travel and pet insurance disciplines. Gregg will use his experience in providing services to the specialty insurance arena at 1st Direct.

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Donna Webb

Director of Client Engagement

Donna Webb is a forward-thinking business development professional with 40 years’ experience in the insurance industry developing integrated growth strategies that support and align with profitability goals, executive level management of strategic partners, and corporate governance of service level and quality metrics.


Prior to joining 1st Direct Insurance as the Director of Client Engagement, Donna’s diverse career has included both the carrier and vendor side of the insurance industry.  With her extensive background, Donna has adjusted complex claims; owned and operated both a property inspection firm and insurance agency, managed global partnerships and served as a regional sales leader responsible for oversight of 120 agency owners.  She is versed in the art of negotiations and experienced in government relations, having worked on projects with FEMA and HUD as well as the Florida state legislature leading to the passage of HB687- The Service-Disabled Veterans Enterprise Opportunity Act in 2008.


Donna is active in her community having served on the Executive Committee of the Board of Directors for the Harrisonburg- Rockingham Chamber of Commerce and additionally served as the inaugural Chairperson of the Shenandoah Women’s Alliance and Vice-Chair of the Leadership Committee.  She currently serves on the Amplify Women Education Committee of the Captive Insurance Companies Association and is a member of the Virginia Chapter of the Women Leaders Association.  Donna has also volunteered as a guest mentor developing sales presentations with students in the College of Business and guest presenter for Collegiate DECA at James Madison University. 


Donna earned a Bachelors Degree in Criminal Law from the University of South Florida and holds the Financial Services Certified Professional designation from The American College.

Louis Sterchi

Operating Partner

Louis Sterchi is an operating partner at 1st Direct Insurance. He is focused on business development across both the flood and the commercial agency side. Louis began his insurance career out of college, working in the reinsurance sector in London and Bermuda for Catlin (now Axa). Currently, Louis is the Managing Member of Quiet C, a Holding Company that owns and invests in services businesses in the financial services and industrial services sectors. Previously, Mr. Sterchi worked at The Carlyle Group, focusing on investments in the financial services sector. Louis holds an MBA from The Wharton School of the University of Pennsylvania, and a BA from The Williams School at Washington & Lee University.

Keri Reynolds

Chief Financial Officer

Keri Reynolds has been working in the insurance industry for more than 20 years, serving in multiple leadership roles across an ever-changing business landscape. Her focus has largely been in the area of finance & accounting, but has led several other operational facing teams and projects spanning all aspects of the business. She spent a great deal of her career guiding the business through change by navigating through multiple merger & acquisition transactions over 20+ years. Keri has significant experience managing state and federal government contracts. She has been a trusted member of executive committees and teams tasked with growing and improving business through strategic planning.

Keri earned a Bachelor of Science degree in Accounting Management from Park University in Parkville, MO and maintains her Property & Casualty license in 38 states.

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Charles Seymour (Chase)

VP of Commercial Lines

Charles (Chase) graduated from the University of North Carolina Wilmington in 2015 with a major in Communications and was a 3x CAA Swim and Dive Team Champion. He soon found interest in the insurance industry and has experience in all major lines including Life, Health, Personal Property & Casualty, and Commercial Business Insurance. His drive to provide the very best for our clients aligns with First Direct’s core values and is a perfect fit to foster successful partnerships with businesses across multiple industries. With the ‘Trusted Advisor’ mentality, Chase strives to educate and advise clients on their insurance needs with regards to the current state of their business as well as future goals.

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