Meet
Our Team
1st Direct Insurance was founded by insurance professionals, with 50+ years of combined insurance experience, spanning personal and commercial P&C, flood administration, claims, underwriting, and audit services.
Licensed in 50 states plus DC
Portfolio or Single Risk Evaluation/Assessment
NFIP/Write Your Own Flood Insurance
Private Flood Insurance
Excess Flood Insurance
Residential, Commercial, Renters & Condo Flood options
Contents Inventory & Evaluation Tools
Partnered with the best to bring the best to you
Gregg Hultquist
Vice President
Gregg brings over 30 years of experience in the flood insurance industry. He began his career in Dallas managing the transition of a TPA’s Write Your Own (WYO) servicing business and later held leadership roles at NCSI and National Flood Services, where he served as Senior Vice President of Operations and Customer Experience. Over the years, Gregg has contributed to FEMA workgroups and served on underwriting panels at the National Flood Insurance Conference, helping shape industry practices and standards.
In 2017, Gregg joined Administrative Strategies as Director of Operations, overseeing flood claims and expanding specialty servicing in travel and pet insurance. He has since moved into the role of Chief Growth Officer at AdStrat and also serves as Vice President at 1st Direct, leveraging his extensive background to drive growth and innovation in the specialty insurance arena.
Keri Reynolds
Chief Financial Officer
Keri Reynolds has been working in the insurance industry for more than 20 years, serving in multiple leadership roles across an ever-changing business landscape. Her focus has largely been in the area of finance & accounting, but has led several other operational facing teams and projects spanning all aspects of the business. She spent a great deal of her career guiding the business through change by navigating through multiple merger & acquisition transactions over 20+ years. Keri has significant experience managing state and federal government contracts. She has been a trusted member of executive committees and teams tasked with growing and improving business through strategic planning.
Keri earned a Bachelor of Science degree in Accounting Management from Park University in Parkville, MO and maintains her Property & Casualty license in 38 states.
Louis Sterchi
Operating Partner
Louis Sterchi is an operating partner at 1st Direct Insurance. He is focused on business development across both the flood and the commercial agency side. Louis began his insurance career out of college, working in the reinsurance sector in London and Bermuda for Catlin (now Axa). Currently, Louis is the Managing Member of Quiet C, a Holding Company that owns and invests in services businesses in the financial services and industrial services sectors. Previously, Mr. Sterchi worked at The Carlyle Group, focusing on investments in the financial services sector. Louis holds an MBA from The Wharton School of the University of Pennsylvania, and a BA from The Williams School at Washington & Lee University.
Kim Wilkerson
Licensed Agent
With over 35 years of experience in flood insurance, I’m a licensed Florida agent based near Mexico Beach, FL. I recently joined First Direct selling flood policies to agents and individuals. Throughout my career, I’ve traveled across the U.S. selling and training on flood insurance, and I’m excited to bring that experience into this new chapter with First Direct.
Laura Fisher
Personal & Commercial
Servicing Manager
Laura retired after more than 20 years in the Credit Union industry, where her primary focus was on leadership development, management, training, and compliance. She also dedicated significant time to nonprofit work, serving as Executive Director for both National and State Concerns of Police Survivors and Kids
Chance of Arizona—organizations committed to supporting
families during times of crisis.
She holds dual Bachelor’s Degrees in Business Management and Human Resources, as well as a Master’s Degree in Management and Leadership. Most recently, she obtained her Property and Casualty licenses, expanding her expertise into the insurance field.